Summary of the Open Letter to Shareholders

Leuven, July 30, 2025 – This press release reproduces the summary of the Open Letter issued following the general meeting of shareholders of Choice NV.

This Open Letter was originally published in English by Bart Van Coppenolle, executive chairman of Choice NV, in his personal capacity. The Dutch version of this summary was published by Bart's brother Roeland, former interim CEO of Choice NV, also in his personal capacity.

The Open Letter and its summary are also linked on the homepage of the Choice NV website.

Contact Investor Relations:

e-mail: aandelen@choice.be website: https://corp.watchchoice.tv/

Summary of the Open Letter

This document summarizes the Open Letter written by Bart Van Coppenolle in the context of the annual general meeting of shareholders of the listed company Choice NV. At 50 pages long, this letter is actually more of an essay than a letter. My summary attempts to concisely reflect the content of this essay.

As Bart's brother, I think it is important to provide this summary in order to make the content accessible to a wider audience. I believe there is enormous potential in the "Good Money" project, which is why I am doing this.

I would also like to mention that I used AI (Artificial Intelligence) to create this summary. I find Bart's writing style sometimes too complex for someone like me, an interested amateur in science and philosophy. However, I would like to ask for your understanding. My brother claims that he is also just the messenger and only perceives the content as music, as a form of channeling. Music that he did not compose himself. So don't shoot the pianist.

Furthermore, I would like to call on you to follow my example by discussing and interpreting these texts, which I consider very valuable, and which can be downloaded for free on the Telegram channel Good Money ( https://t.me/Peter_Simon17 ). Please also share them as broadly as possible.

Roeland Van Coppenolle

Part I – Economic Sciences

1. Introduction: A Personal Appeal

Press Release

The letter begins with an emotional moment of the author, Bart Van Coppenolle – whom we will further simply refer to as Bart – who, after watching a documentary about "Big Money" and its harmful impact on humanity, found inspiration to write this essay. He considers this letter not only as an update for shareholders of Choice NV, but as a summary essay on his broader intellectual and social contribution. He describes it himself as a "message in a bottle."

2. The Central Idea: Good Money

The core of the letter revolves around the concept of "Good Money"—a form of money that is always liquidatable in its underlying real, intrinsic value. Whereas traditional fiat currencies (such as the euro or dollar) derive their value primarily from trust in the power of the government (to levy taxes and wage war), Good Money proposes linking currency directly to tangible assets, in particular to value stocks of companies that have created and continue to generate a priori demonstrable value that is actually valued by real people. In this way, long-term economic stability is guaranteed, because Good Money is always backed by real value.

3. Criticism of the Current Financial System

The current monetary system is based on manipulateable and intrinsically worthless fiat money. Bart hits the nail on the head by pointing out historical policy mistakes, such as abandoning the gold standard in 1971. Today, money is created "out of thin air," with no underlying economic value, leading to inflation, deflation, and broader financial and social instability.

4. Intrinsic versus Market Value Bart distinguishes between:

• Subjective human value attribution (feelings, trust, positive desire)

• Market value (influenced and manipulated by factors such as scarcity)

• Intrinsic value (objective economic contribution or added value) According to the 1974 Nobel Prize winner for economics, Friedrich Hayek, only currencies that can be liquidatable into their underlying value can compete effectively in a free market. Where this underlying value was historically provided by precious metals such as gold and silver, Bart uses not-overvalued shares of valuecreating companies (value stocks) to create stable and therefore good money.

5. Neuropsychological Foundations In the summary essay, Good Money is also grounded in neuropsychological science: true value arises from positive emotional stimuli in the human brain.

Forced value assignment – such as in the case of artificial scarcity, tax payments, or imposed debts – leads to stress and resistance, not to real value creation.

Good Money is thus based on positive, good feelings and not on negative emotions such as fear of scarcity and government violence.

6. Proposal: A New Money Standard Good Money is based on:

• A basket of value shares on the stock exchange

• Full coverage per individual unit of money through pre-created value (full-reserve banking)

• Short-term liquidity programs and long-term investments in value-creating enterprises

• Automatic adjustment of supply and price via crypto smart contracts

Abundance, not scarcity:

The currency thus functions as a true stablecoin based on public value creation, without artificial scarcity as opposed to fiat currencies and many cryptocurrencies such as Bitcoin. And without repackaging inflation- and deflation-sensitive fiat currencies such as the US dollar into this stablecoin.

Within the Good Money system, artificially created credit and money scarcity are excluded. Good Money is a monetary system in which scarcity is not built in, but abundance forms the basis. After all, the human value creation that is packaged in Good Money is unlimited.

Bart refutes the idea that money must be scarce in order to function properly, by referring to the use of salt as payment for Roman soldiers in ancient times. Our current word "salary" is derived from "sal," Latin for salt. Salt was never scarce, but was always positively valued because it could be used to preserve food. And there was a liquid market for it. Salt was therefore Good Money avant la lettre.

Human value creation, like salt, is abundant. Good Money packages this human value creation in the new money of the future. Good Money is thus effectively the first contemporary "abundance currency" that eliminates scarcity and therefore poverty. After all, poverty is not a natural phenomenon, but is created by humans themselves.

7. Criticism of cryptocurrencies Although crypto technology is useful, Bart rejects the purely speculative nature—without any real underlying value—of most crypto tokens such as Bitcoin. Their value is artificially inflated by scarcity without any economic basis. He calls it a Ponzi scheme: profit for one necessarily means loss for another.

8. Goal and Impact The goal of Good Money is to create an alternative that does offer abundance, stability, fairness, and true sustainability.

Through Choice NV and its "Good Food Initiative," Bart wants to implement this system in the food chain so that consumers, farmers, and investors can trade in real value with mutual trust—without dependence on banks and politically influenced systems.

Conclusion of Part I:

The current financial system, based on fiat money with no intrinsic value, is fundamentally unstable and susceptible to manipulation. Bart argues that true sustainable economic stability is only possible with a new, good form of money: Good Money. This is money that is liquidatable at any time in public value shares with intrinsic value, or their monetary equivalent.

By placing human values, transparency, and market freedom at the center, Good Money offers protection against inflation, deflation, and other forms of monetary instability. The system is based on fully backed value, without artificial scarcity or debt creation. It is not only economically and scientifically superior, but also morally and psychologically healthier for people and society.

Part II – Choice NV

1. Choice NV as a Pioneer

Choice NV is the first entity to put the idea of Good Money into practice. It focuses on its application within the food supply chain through the Good Food Initiative. This project aims to connect farmers, consumers, and businesses in a sustainable economic ecosystem using its own stablecoin: the Choice Coin (C²).

In order not to infringe on existing money monopolies and not to influence the money supply, Choice NV implements Good Money as a guarantee system and not as a currency.

2. Why the food chain?

Although Good Money could also be applied to markets such as real estate, Choice NV has deliberately chosen the food market because food security is currently the most acute humanitarian threat.

By securitizing this sector with its own value creation—by basing Good Money on shares in agriculture, food processing, and distribution technology activities—the aim is not only to achieve economic stability, but also the physical survival of communities by securing their food supply.

3. How the Choice guarantee system works within the Good Food Initiative

The structure works as follows:

• Consumers purchase Choice Coins (C²) and deposit them as collateral on the platform. This gives consumers delivery guarantees for the future from farmers.

• Farmers receive purchase guarantees based on these C² tokens, allowing them to invest and produce with confidence.

• After delivery, the consumer pays with fiat money, and the tokens are released.

• This creates a closed circle of value creation that is independent of traditional banks and guaranteed by the internal guarantee system within the Good Money ecosystem.

4. Alternative Payment Methods and Certificates

In regions where payment in cryptocurrencies is already permitted, payments can also be made in the C² Good Money stablecoin. In these regions, these payments are actually made in kind – also known as "barter trading" – through the exchange of certificates instead of fiat money. For example, a farmer pays his supplier with Good Food certificates or receives certificate loans within the network.

5. Investment strategy

The development of this structure requires technology and scale. That is why Choice NV has set up an ambitious buy & build strategy:

• Acquisitions of companies in food processing, direct marketing, and distribution

• Focus on acquiring technology that supports decentralization and direct trade

• Collaboration with farmers and consumers

The acquisition targets remain confidential for the time being, but some target companies could be worth more be worth more than a billion euros.

6. Financial autonomy and protection against deflation

Good Money enables fully backed (full-reserve) banking. Credit and equity participations are provided and taken on the basis of actual value created in society, putting an end to artificial scarcity and unfair interest charges.

Participants in the network can thus trade among themselves, grant loans, take or grant participations, and make payments without being dependent on banks.

7. International Cooperation and Licensing

Choice NV is open to international partnerships and licensing agreements, allowing other parties worldwide to adopt and implement the model, adapted to local laws and needs.

Conclusion of Part II:

Choice NV demonstrates how the idea of Good Money can be applied in practice, starting with the food chain. The development of the Choice Coin (C²) and the Choice guarantee system creates a sustainable, closed loop between consumers and farmers, without dependence on banks and therefore without credit and money scarcity.

The project proves that economic value creation without debt and interest is possible. By investing in technology, transparent trade, and social cohesion, Choice NV delivers a model that is not only scalable but also economically, ecologically, and socially resilient.

The company is not a traditional business, but a driver of systemic change, with a structural vision on money, value, and human cooperation.

Part III – Anthropology & Metaphysics

1. Human Value Perception and Neuropsychology Bart connects economic value with human psychology and even neurology. After all, value perception stems from specific brain processes. Positive emotions, motivation, and the capacity for empathy are biologically embedded in the human brain. This explains why voluntary transactions are more likely to create value than taxes or debts imposed by coercion.

Coercive systems, such as the fiat money system, trigger negative neurological responses — stress, anxiety, and resistance — and thus suppress economic value rather than stimulate it.

2. Free will and karmic consciousness

Bart demonstrates the scientific basis of Good Money through an anthropological analysis of the evolution of the human mind over the past forty thousand years. He also conducts an analysis of the evolution of the human brain over the past five hundred million years. The conclusion is thus scientifically proven: free will is central to true value creation.

Metaphysically, he links this idea to karmic consciousness: what people do voluntarily, with moral intent, builds a positive future. Economies that reduce people to submissive producers and consumers without real freedom of choice are therefore morally bankrupt.

3. Symbolism: the spirit in the system

The economic structures we build reflect our collective spiritual state.

When we build systems based on trust, reciprocity, and shared value, a healthy social world-soul emerges.

In other words, if money is merely an instrument of oppression and inequality, this also reflects a crisis of humanity. That is why he advocates economic models that are spiritually balanced—where money is an expression of human value, not of fear, control, or manipulation.

4. Wisdom traditions and universal principles

Bart draws inspiration from the classical philosophers of ancient Greece and Eastern philosophy, but also from economic scientists such as Hayek, Graham, and Rothbard. The common thread: freedom, responsibility, and fair value determined freely by people must form the core of any economic system.

He emphasizes that ancient traditions found in Hinduism and Christianity—and in all other Abrahamic as well as most non-Abrahamic religions—all point to the importance of inner balance, moral action, and transcending material obsession.

Conclusion of Part III:

Bart expands the economic debate to a human and spiritual perspective by scientifically demonstrating that real value does not arise from fear or coercion, but from freedom, empathy, and moral behavior. This is consistent with neurobiological research and ancient wisdom traditions that link value to consciousness, connection, and inner balance.

In this sense, money is not neutral, but a reflection of who we are and what we value. A healthy monetary system must therefore be in harmony with human nature and moral consciousness.

It is not enough for money to work — it must also be right. Part III therefore substantiates why a monetary system such as Good Money is not only economically, scientifically superior, but also ethically and spiritually necessary.

Part IV – Conclusion and symbolic summary

1. Economic Feedback: Value and Price

The final section returns to the economic value of Choice NV. Bart emphasizes that Choice's shares — with a book value of €12.50 compared to an illiquid current market price of €0.5 — are extremely undervalued. This represents a safety factor of 25x, meaning that the price is 25 times lower than the intrinsic capital value.

It also means that new investors could potentially recoup 25 times their investment if the share price normalizes, after shorting efforts are suspended.

This estimate excludes any legal claims or other future benefits, which could further increase the value.

2. Magic and Science: The Philosopher's Stone

Bart then makes a symbolic comparison with the Philosopher's Stone from alchemy, known from Harry Potter and ancient religious texts, among others. He connects this myth with the idea of value creation: turning something of little value (lead) into something valuable (gold) by transforming negative emotion such as depression into the positive emotion of love. According to him, this is more than just a fairy tale. It is a metaphor for human transformation — biological, spiritual, and socio-economic.

He refers, among others, to Isaac Newton, role model of modern science and, at the time, master of the mint in England, who, in that capacity, immersed himself in alchemy that could turn lead into gold in order to further mint that new gold. Newton died of mercury poisoning during his quest because he did not understand the symbolic-spiritual dimension of his quest.

Mercury is a symbol for preventing (i.e., not allowing) premature ejaculation during the sexual-spiritual alchemy that can still be found in ancient Chinese tantric sex and in Hindu Kundalini meditation or yoga. When physical orgasm is delayed for a long time, the hallucinogenic DMT (an abbreviation of the name of the chemical substance N,N-dimethyltryptamine) is naturally produced by the human brain. Spiritual energy is thus not "lost" through physical ejaculation, but is converted into clear spiritual insight and spiritual healing, and thus also physically into cell repair and physical healing. Just think for example of Marvin Gaye's song "Sexual healing."

The Philosopher's Stone is also a symbol for preventing the pursuit of all too quick material pleasure and profit, as in both today's nihilistic consumerism and capitalism, which monopolizes value and money in fiat currency and reduces love to vulgar promiscuity through monopolized popular culture.

Bart links this to the broader mission of the Good Money project: to build economic systems that do not manipulate and extract value from society, but that do strengthen people morally as well as materially, truly healing them both spiritually and physically.

3. Call to Action

Bart concludes with a call to action: share this message, distribute the Open Letter Essay and his three books, free of charge, follow his Telegram channel https://t.me/Peter_Simon17, and help build a fairer world order.

He asks readers to use their free will to break away from oppressive financial and social systems and contribute to a new reality based on truth, value, and trust.

Conclusion of Part IV:

Part IV connects economic theories and spiritual insights into a single symbolic whole.

Using metaphors from alchemy, mythology, and science (such as the Philosopher's Stone), Bart shows that value creation, preservation, and exchange, as well as value sharing, begins with a transformation of consciousness.

He points out that those who invest today in undervalued but real value (such as Choice, but certainly not limited to Choice), will not only reap financial rewards but also contribute to a greater social and spiritual revolution.

Part IV is therefore not a classic conclusion, but a call to awakening — economic, human, and moral. The message is clear: those who want to create or share value must learn to see beyond illusions and choose authenticity, trust, and truth.

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